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Politics, Propaganda, and Public Health true
By:Laura Crosswell,Lance Porter
Published on 2018-04-30 by Lexington Books


Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach may have promoted inoculation efforts, the company seemingly crafted a product endorsement for Gardasil through its social marketing strategy and nationwide lobbying. The question is, do the ends justify the means? Crosswell and Porter use a unique combination of eye tracking data, in-depth interviews, and rhetorical analysis as they examine what happens to public trust when Big Pharma combines product marketing with awareness messaging. This book offers a platform for cross-disciplinary debate on the effects of direct-to-consumer advertising and proposes future courses of action for Big Pharma regulators and media scholars.

This Book was ranked at 14 by Google Books for keyword Health.

Book ID of Politics, Propaganda, and Public Health's Books is GmJUDwAAQBAJ, Book which was written byLaura Crosswell,Lance Porterhave ETAG "+hasKLjm6+w"

Book which was published by Lexington Books since 2018-04-30 have ISBNs, ISBN 13 Code is 9781498553001 and ISBN 10 Code is 1498553001

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "186 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

Book was written in en

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Politics, Propaganda, and Public Health byLaura Crosswell,Lance Porter

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Politics, Propaganda, and Public Health -Laura Crosswell,Lance Porter- 1498553001

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