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By:Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Institute of Medicine
Published on 2002-11-11 by National Academies Press


We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.

This Book was ranked at 23 by Google Books for keyword Health.

Book ID of Speaking of Health:'s Books is 7EifAwAAQBAJ, Book which was written byBoard on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Institute of Medicinehave ETAG "/y0SShLqtFg"

Book which was published by National Academies Press since 2002-11-11 have ISBNs, ISBN 13 Code is 9780309072717 and ISBN 10 Code is 0309072719

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "380 Pages" is Printed at BOOK under CategoryHealth and Fitness

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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Speaking of Health: -Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Institute of Medicine- Google Books

Speaking of Health: byBoard on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Institute of Medicine- Goodreads

Speaking of Health: byBoard on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Institute of Medicine

Speaking of Health: -Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Institute of Medicine- 9780309072717

Speaking of Health: -Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Institute of Medicine- 0309072719

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Speaking of Health: byBoard on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Institute of MedicineE-Books

Speaking of Health: byBoard on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Institute of Medicineebooks

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